VIP MOBILE TO A1 SERBIA REBRANDING

WITHIN THE WIDER STRATEGY OF TELECOM AUSTRIA GROUP FOR ALL MEMBERS TO OPERATE UNDER THE SAME BRAND – A1, SERBIAN VIP MOBILE, AS ONE OF THE MEMBER COUNTRIES, ANNOUNCED OFFICIAL REBRANDING FOR THE 2020. STARTING WITH PRESS TRIP TO VIENNA FOR MEDIA REPRESENTATIVES.

AT THE BEGINNING OF THE 2021, INTENSIVE PR CAMPAIGN WITH LEADERSHIP TEAM MEMBERS STARTED BY ANNOUNCING REBRANDING IN THE MOST IMPORTANT INFORMATIVE AND BUSINESS MEDIA. AS AN INTRODUCTION TO THE LAUNCH EVENT, A PRESS RETREAT FOR MEDIA REPRESENTATIVES WHO TRAVELLED TO VIENNA WAS ORGANIZED TO REMIND THEM ON THE JOURNEY AND IN ORDER TO GIVE THEM AN OPPORTUNITY TO GIVE THEM EXCLUSIVE INFORMATION’S ABOUT REBRANDING. AT THE BEGINNING OF APRIL, AN ONLINE EVENT WAS ORGANIZED AT SPECIALLY DESIGNED STUDIO, WITH THE LEADERSHIP TEAM MEMBERS AND THOMAS ARNOLDNER, CEO OF THE TELECOM AUSTRIA GROUP AS A LEADER. AN INTERNAL EVENT WAS HELD FIRST FOR THE 1400 COMPANY EMPLOYEES, FOLLOWED BY PRESS CONFERENCE AND PRESS RELEASE.

AS A PART OF THE PREPARATION FOR THE EVENT, SAVE THE DATE, VIDEO INVITATION BY THE COMPANY CEO FOR THE MEDIA REPRESENTATIVES, AGENDA AND SPEECHES FOR ALL OF THE SPEAKERS AT BOTH EVENTS AND SCENOGRAPHIC ELEMENTS WERE PREPARED. DURING THE CONFERENCE BRANDED A1 GIFTS WERE DELIVERED TO THE ADDRESSES OF 100 MEDIA REPRESENTATIVES THROUGHOUT SERBIA. AFTER THE EVENT, A PRESS RELEASE WAS DISTRIBUTED REACHING 89 PUBLICATIONS WITHIN 24 HOURS AFTER THE CONFERENCE, COVERING AGENCY, PRINT, TV, RADIO AND WEB MEDIA OUTLETS. IN THE NEXT TWO MONTHS AFTER THE EVENT, PR CAMPAING CONTINUED INCLUDING INTERVIWES, TV OR RADIO SHOWS APPEARANCES FOR THE LEADERSHIP TEAM MEMBERS.

CAMPAIGN KEY RESULTS: 2 ONLINE EVENTS IN ONE DAY, 1 LUNCH FOR MEDIA REPRESENTATIVES, 56 MEDIA REPRESENTATIVES AT THE EVENT, 89 ANNOUNCEMENT IN THE FIRST 24 HOURS AFTER THE EVENT