PRIMARK SLOVENIA

WHEN AMAZING FASHION ENTERS A NEW MARKET, THAT ALWAYS LEADS TO GREAT JOB AND FUN! OUR TASK WAS TO SUPPORT THE OPENING OF THE FIRST PRIMARK STORE IN THIS PART OF EUROPE – IN LJUBLJANA, SLOVENIA, WHICH WE HAVE ACHIEVED BY AN INTEGRATED COMMUNICATION APPROACH, TOGETHER WITH OUR COLLEAGUES FROM SLOVENIA.

IN ORDER TO INTRODUCE THIS LEADING RETAILER AND WIDELY POPULAR FASHION BRAND TO THE NEW MARKET, PRIOR THE EVENT WE’VE ORGANIZED MEETINGS WITH KEY STAKEHOLDERS. THIS RESULTED WITH THEIR SUPPORT AND THE ATTENDANCE OF THE LJUBLJANA CITY MAYOR AS WELL AS THE REPRESENTATIVES OF CITY PARK  AT THE OPENING EVENT. WE WERE RESPONSIBLE FOR COMPLETE EVENT PLANNING AND MANAGEMENT, ON-SITE SUPPORT AND LOGISTICS AND MATERIALS PRODUCTION, AS WELL AS FOR FOR MEDIA COORDINATION WHICH RESULTED WITH EXTRAORDINARY MEDIA COVERAGE AND PUBLICITY.

SURELY, THE INEVITABLE THING RELATED TO ONE FASHION BRAND ARE INFLUENCERS. IN ORDER TO RAISE VISIBILITY AMONG RELEVANT TARGET GROUPS, WE’VE ORGANIZED A SPECIAL VIP OPENING FOR KEY SLOVENIAN INFLUENCERS AND CELEBRITIES. THE IDEA WAS TO FULFILL THE HYPE BY GATHERING 30 FASHION INFLUENCERS & FASHION EDITORS FROM BOTH SLOVENIA AND CROATIA AT THE STORE. THE NIGHT BEFORE THE OFFICIAL OPENING EVENT THEY HAD AN EXCLUSIVE OPPORTUNITY TO CHOOSE NEW PIECES FOR THEIR OUTFITS.